Sell More: Sales, Pitching & Customer Growth
Read these books when your team needs to close more deals, handle complex sales conversations, or better understand what makes customers say yes.
The Mom Test – Rob Fitzpatrick
Read this when you’re doing customer discovery and want to get honest feedback—this book shows how to ask questions that reveal the truth.
Influence: The Psychology of Persuasion – Robert Cialdini
Read this when you want to understand the science of why people say yes—this is the foundation of persuasive communication.
Read this when you want a consultative approach that focuses on the customer’s problem—not your product pitch.
Fanatical Prospecting – Jeb Blount
Read this when your pipeline is dry and you need to build it fast—this is a no-excuses guide to outbound sales activity that actually works. Read the full summary of Fanatical Prospecting
Predictable Revenue – Aaron Ross & Marylou Tyler
Read this when you want a repeatable outbound system to generate qualified leads at scale—this is the blueprint that helped Salesforce build its $100M+ sales machine.
Pitch Anything – Oren Klaff
Read this when you’re presenting, pitching, or raising money—this book shows how to take control of the room and the frame.
Steal the Show – Michael Port
Read this when you need to pitch, present, or perform at a high level—this book gives you tools to own the room, whether you’re on stage, in a meeting, or raising capital.
The Challenger Sale – Matthew Dixon & Brent Adamson
Read this when you’re selling complex or premium solutions—this book teaches how top reps lead with insight, not charm. Read the full summary of The Challenger Sale
The Challenger Customer – Brent Adamson, Matthew Dixon, Pat Spenner & Nick Toman
Read this when your deals stall or get stuck in committees—this follow-up shows how to find and equip internal champions.
Never Split the Difference – Chris Voss
Read this when you want to master high-stakes negotiations—this book gives you the tactical edge to win deals without giving up ground. Read the full summary of Never Split the Difference
Getting to Yes – Roger Fisher, William Ury & Bruce Patton
Read this when you want to negotiate better outcomes without escalating tension—this classic teaches principled negotiation that preserves relationships.
The Qualified Sales Leader – John McMahon
Read this when you’re leading a sales team and want to improve forecasting, hiring, and deal coaching from an enterprise sales veteran.
The Sales Acceleration Formula – Mark Roberge
Read this when you want a metrics-driven approach to hiring, training, and managing a modern sales team—built by the former CRO of HubSpot.